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BEJEWELED BLITZ

PROJECT DESCRIPTION

MY RESPONSIBILITIES​

  • Content design accounting for daily, weekly, and monthly updates.

  • Event design and UI / UX for a Halloween update.

  • Feature design and game mechanics for a core game update.

  • Quality assurance for daily and weekly updates to ensure expected delivery.

  • Data Analyst collaborations to review data for improve future updates.

  • Planned Bejeweled Blitz foundational website and official wikia.

  • Part of a level design pack update for Bejeweled Stars.

  • Content design and analysis for Tetris Blitz.

  • Content brainstorming for future Tetris Blitz updates.

WHAT MAKES MY EXPERIENCE UNIQUE?

  • Took over the live-ops squad completely.

  • Active participant while still being an intern.

  • Worked on other studio titles such as - Bejeweled Stars & Tetris Blitz as well.

GAME SCREENSHOTS

TEAM
ROLE

TAGS                     
VIEW                       
PLAYERS                   
ENGINE                   
PLATFORM    
             
DURATION

CALENDER
Electronic Arts
Game Design

Casual-Competitive
2D
Singleplayer / Multiplayer
Custom Engine
PC and Mobile        
3 Months

2017 July - September

One-minute match 3 game where the objective of the player is to get the best score possible to post on a Weekly Leaderboard against your Facebook friends.
 
A casual yet competitive game, but there are not many extrinsic motivators for it besides the inherent human will to compete and beat others through skill.

The game mainly monetizes on monthly content, weekly sales, and difficult to earn single currency sinks. Recently due to the latest update, the freshly introduced events system is also making a round in its monetization loop.

MY EXPERIENCE

DEPENDENCIES

Feature Design
Content Design
Data Analysis
Game Analysis
Level Design
Event Design
UI / UX
QA 

TOOLS

Custom Engine
Word
Excel
PowerPoint
Photoshop
Slack
Outlook

I was directly managing the daily, weekly, monthly, events, and features going into the game.

My work mainly entailed - market research, live analytics, daily challenges, weekly monetization updates, event design, UI / UX, balancing, mechanics design, boosters design, and QA.

Plus with my enthusiasm at the point, I also explored the work processes for Bejeweled Stars and Tetris Blitz by involving myself in their production timelines.

This internship arrived at the right time for a self-transformation. I devised certain goals which I wanted to achieve, which could in turn change me as a person during the internship. Following listed below are some of the goals I wanted to achieve:

  • Understand Mobile Development Philosophy.

  • Experience a Professional / Corporate Company.

  • Reinforce my Academy Experience.

  • Be Confident!

I achieved my first goal with the                        and the live Bejeweled Blitz work.

 

I understood how to work and flow in a big team, in a huge corporate company, and most importantly, once I put my foot into mobile games (as I was more focused on PC games before), I now understand and appreciate the mobile design craft more than ever before.

 

I realized whatever I learned in my university wasn't some child's play. All of my learnings helped me become more confident in my workflow, and in myself as a professional game designer.

REFERENCES

In case you want feedback about my work, feel free to contact:

  • Anup Yadav, senior game design mentor assigned for my internship (anupyadavk@gmail.com).

  • Abhishek Koturaju, a product owner / producer managing my dependencies (akaturoju@ea.com).

PERSONAL COMMENTS

  • Gained valuable experience in the casual mobile games market.

  • Experienced a professional work environment for the first time.

  • Reinforced the knowledge attained from my university.

BLOG POST - UNANNOUNCED MOBILE PROJECT
A mid-core casual-competitive game that was developed from a small team into a mini-scale production during my internship at EA.
BLOG POST - EA INTERNSHIP REPORT
NDA free internship report about my first stint at EA. It details my professional experience of working on multiple full production and live service mobile titles.
List of projects I was involved in:
  • Bejeweled Blitz, Bejeweled Stars, Tetris Blitz, and a few internal prototypes.
BEJEWELED STARS
TETRIS BLITZ
RETIRED ON
APRIL 21st 2020

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