Due to our lack of expertise in the mobile development at the time, we were tasked with performing market research on all mobile game genre's to get good footing in the industry.

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This task particularly helped us a lot in understanding how we can translate our design process onto the mobile space. And at the end of our first month, we ended up playing around ~35 games, with genres ranging from - casino, 4X, RTS, CCG, moba, strategy, simulation, RPG, casual, adventure, action, puzzle, shooting, fighting, and racing. 

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I not only played the games required, but I also made breakdowns and analysis for each of them while including information such as - game & company briefs, business models, play times, downloads, revenue, acquisition, RPI, trends, demographics, ratings, currencies, progression, game modes, competition, game loop, flow, rewards, meta game, features, events, leaderboards, adverts, and even notifications - to get most out of my learning experience.

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With the market research done, we exactly knew what features were needed for an X game to hit any right intended target audience.

Thus to prove ourselves, we began working on creating prototypes for the next big studio title, which took us around ~3 months, while our work ranged from - pillar conception, more market research, conception, brainstorming, character design, ability design,  balancing, to prototyping before we went onto present it to the management. The project has since been scaled up for further development.

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REFERENCES

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In case you want feedback about my work, feel free to contact:

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• Anup Yadav, senior game design mentor assigned for my internship (anupyadavk@gmail.com).

• Abhishek Koturaju, a product owner / producer managing my dependencies (akaturoju@ea.com).